Eagle was a marque of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) in 1987 and marketed through the end of the 1998 model year. It was aimed at the enthusiast driver and promoted as more “European” than the automaker’s similar models.

The “Eagle” name was taken by Chrysler from the four-wheel drive AMC Eagle models that were introduced for the 1980 model year. This was the last of American Motors’ wholly U.S.-designed vehicles and arguably the first modern mass-production crossover automobile. The Eagle name also appeared on a number of Jeep trim packages and special models that included the J-10 pickup trucks, the wide-track Cherokee SJ, as well as the CJ-5 and CJ-7 models starting in 1976.

A variety of imported and domestic-built vehicles were marketed mostly by former AMC dealers along with Jeep products until the brand was discontinued in 1998. Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty Eagle Talon sold more than 115,000 units.

Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles under the “Dodge Brothers” brand in 1914, predating the founding of Chrysler Corporation. The factory was located in Hamtramck, Michigan and was called the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, and the company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and full-sized passenger cars through the 1970s, though it made memorable compact cars (such as the 1963-76 Dart) and midsize cars (such as the “B-Body” Coronet and Charger from 1962–79).

The 1973 oil crisis and its subsequent impact on the American automobile industry led Chrysler to develop the K platform of compact to midsize cars for the 1981 model year. The K platform and its derivatives are credited with reviving Chrysler’s business in the 1980s; one such derivative became the Dodge Caravan.

The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout by the United States government, and its subsequent Chapter 11 bankruptcy and acquisition by Fiat.

In 2011, Dodge, Ram, and Dodge’s Viper were separated. Dodge said that the Dodge Viper would be an SRT product and Ram will be a manufacturer. In 2014, SRT was merged back into Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding with the merger of Fiat S.p.A. and Chrysler Group into the single corporate structure of Fiat Chrysler Automobiles.

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